UK adults estimated to have a food allergy
The Food Standards Agency's 2024 research estimated around 6% of UK adults have a clinically confirmed food allergy.
Read source 1
Financial overview
Help make eating together
feel possible for more people.
For someone living with a food allergy, an ordinary meal can come with extraordinary uncertainty. We are building And It Has to make ingredient and allergen information clearer, and help communities and food businesses work together.
Contributions and grants. No shares or financial return.
The problem is real
A meal should bring people together. Uncertainty keeps people apart.
Hospital admission episodes in England
In 2023/24, food anaphylaxis was the primary diagnosis in 1,709 finished admission episodes. Episodes are not a count of unique people or all allergy-related hospital visits.
Read source 2Reported an adverse reaction after eating out
In an FSA survey, 42% of 767 adults with food hypersensitivity who ate out or bought takeaways reported a reaction in the previous six months. This includes allergies, intolerances and coeliac disease.
Read source 3Severe allergic reactions can become life-threatening. Behind these figures are families checking every meal, people avoiding social occasions and food businesses trying to answer questions accurately. Clearer information can help people make better-informed choices. It cannot remove every risk.
What we are building
Better information, before the first bite.
And It Has connects the community with food businesses through clearer ingredient and allergen information. Our development includes an allergen alert system, information checks and tools that help businesses communicate what is in their food.
A burger is more than the handful of items you can see. Bread, sauces, coatings and other components can introduce ingredients and allergens that are easy to miss. Understanding the detail matters.
Explore And It Has
For people and families
More useful information when planning where to eat, less guesswork and a stronger connection with businesses willing to provide answers.
For local food businesses
Tools and outreach to improve allergen communication, reach their community and build confidence through clear, current information.
For the wider community and NHS
We aim to reduce avoidable exposure and the emergencies it can cause. Fewer serious reactions could mean fewer emergency visits and admissions. This is an intended benefit, not an outcome we have yet demonstrated.
And It Has supports information and communication. It does not certify that a meal is safe, replace a conversation with the food business, or replace an allergy care plan or emergency treatment.
How we use the money
Your contribution helps turn the work into something more people can use.
We do not receive government funding for this work. Financial support helps us keep developing the service and reach the people and businesses who could benefit.
Continued development
Developing the allergen alert system, improving ingredient information and making the platform more useful and accessible.
Community marketing
Helping people with allergies and their families discover the service and understand how to use it.
Food business outreach
Campaigns, conversations and onboarding that encourage restaurants, cafés and other food businesses to join.
People and day-to-day delivery
Staff time, ongoing support, hosting, maintenance and the practical work needed to keep the service running.
Support with a clear purpose
Contributions support And It Has's work across these areas. We have not assigned fixed percentages or promised a specific clinical outcome. For a restricted grant, a larger contribution or reporting requirements, speak to us first so we can agree the scope and reporting.
and it has✳
A community worth building together.
Support can mean funding, introductions, expertise or helping a local food business take part.
View our community pageHelp us keep going
If you can support this work, we would greatly appreciate it.
Whether you are living with an allergy, supporting someone who is, running a food business or looking for a project to fund, your help can move this work forward.
Make a financial contribution
Choose an amount that works for you. This is a contribution to our work, with no shares or financial return. It is not presented as a charitable donation and we do not offer Gift Aid.
Another Brilliant Idea collects on behalf of And It Has and allocates the funds to them without taking commission. Card processing fees are deducted.
Prefer a bank transfer? Request bank detailsCheck the evidence
Sources, scope and accountability
- Food Standards Agency, Patterns and Prevalence of Adult Food Allergy, 16 May 2024. UK adult estimate, not a count of everyone with food hypersensitivity.
- NHS England, Hospital admissions for allergies and anaphylactic shock, published 27 January 2025. Table 1, diagnosis T78.0, 2023/24. England, finished admission episodes with a primary diagnosis of food anaphylaxis.
- FSA, Allergen information for non-prepacked foods: consumer experiences, behaviours and attitudes. Fieldwork 13 December 2024 to 5 February 2025. The 42% figure concerns 767 adults with food hypersensitivity who ate out or bought takeaways.
- Resuscitation Council UK, Emergency treatment of anaphylactic reactions. Clinical guidance on recognising and treating life-threatening anaphylaxis.
Our aim is to improve information and reduce avoidable harm. We have not yet demonstrated a reduction in hospital admissions or deaths attributable to And It Has. Future evaluation should track participation, information quality, user experience and reported incidents before making claims about health outcomes or NHS savings.